OrthoDontic · 2018
A smile is worth it
A dental clinic network that needed to feel more pop, and the media plan that delivered twice the forecast.
- Client
- OrthoDontic
- Year
- 2018
- Market
- Brazil
- Disciplines
- Media · Performance · Brand
Problem
In 2018, OrthoDontic realized it needed to be more democratic: talk to more people, feel more pop and, at the same time, generate real leads for the clinics in its network.
Insight
A smile is emotion before it is treatment. A dental care brand could talk like an entertainment brand, with a famous face and music, without losing sight of the goal of generating appointments.
Solution
A campaign with Michel Teló and #SorrirValeAPena, built to activate three pillars, each with its own KPIs. Awareness: search relevance, reach and impressions. Engagement: interactions and page growth. Conversion: contacts and forms sent through the sorriacomtelo.com.br site. The film "When a smile speaks" opened the campaign.
Creative execution
Results
Combined with the head office’s efforts, the partnership generated 6,130 leads through digital platforms in 2018.
Source: OrthoDontic: consolidated 2018 data (Google, Facebook Insights, Socialbakers).