Brand strategy · Comms planning · Data
Hi! I’m
Pedro Osti.
Brand, communications and data strategist. I combine behavior and numbers to find the point of view that makes a brand grow, even when the budget is smaller than the competition’s.
- Now
- Marketing Strategist, JOVI Mobile
- Experience
- 14 years agency and client side
- Based in
- São Paulo, Brazil
- Recognition
- Effie Brazil and Latin America
Work 13 cases
The 1% Terror
JOVI’s first Black Friday, with less than 2% of the leading brands’ investment.
Shark Tank: The Start of Success
How a brand nobody knew earned the trust of Brazilian micro-entrepreneurs.
One photo, 200 million details
The JOVI V70 launch taken inside the concert, with funk as its territory.
Relax, you’ll find it at Americanas
An institutional positioning to win back the brand’s place in people’s minds.
Go ahead, check it: it’s for real
Turning the "Black Fraud" distrust into a territory of trust.
11.11 at Americanas
How Americanas imported the world's biggest retail day from China and became the first brand to bring 11.11 to Brazil.
Big Brother Brasil 20 Sponsorship
What made Americanas, a first-time sponsor, win the most contested show in Brazil.
Say hello to the world’s best wood
A brand to pull lumber out of the price war.
100 uses of Maxim
Taking paper towel shoppers off autopilot.
Down South, every barbecue is Brahmoso
A regional plan for Brahma to speak to the South’s pride in its barbecue.
The Black Friday Show
The start of Black Friday turned into a livestream with the country’s biggest influencers.
Compromise Nothing.
A fastener and tool brand built from scratch for American construction professionals.
A smile is worth it
A dental clinic network that needed to feel more pop, and the media plan that delivered twice the forecast.